Identity
How Galaxy Campaign looks, sounds and names things, and how each campaign (moonel first, Mars next) sits underneath it. The ground is space; the only warm colour is sunlight.
The idea
Galaxy Campaign plans journeys before anyone flies them. The mark is the oldest plan in spaceflight: a Hohmann transfer, the minimum-energy path from one circular orbit to another.
It is drawn to the real geometry. The departure orbit has radius 10 and the target orbit radius 22. The transfer is half an ellipse with its periapsis on the inner orbit and its apoapsis on the outer one, and the central body sits exactly at the ellipse's focus. Its semi-major axis is 16 and its semi-minor axis is √(10 × 22) ≈ 14.83. The target orbit is dashed because it has not been reached yet. The arrival point is the only thing in gold.
Logo
Use the horizontal lockup by default and the stacked lockup in square spaces. The wordmark is always set in capitals in Unbounded ExtraBold, tracked wide (+20%). Keep clear space at least equal to the radius of the inner orbit (the height of the "G") on all sides. Minimum size is 20 px tall for the mark alone and 120 px wide for the lockup.
Campaign
Campaign
Campaign
Don't fill the orbits, rotate the mark, change the orbit ratio, add gradients or glows, or use the sunlight gold for anything but the arrival point.
Downloads Mark · on dark (SVG) · Mark · on light (SVG) · Mark · mono (SVG)
Colour
Space and starlight carry almost everything. The one warm colour is Sunlight, the colour of the light that decides every campaign: where solar panels work, where shadows hold ice, when a window opens. It marks the target and nothing else: one call to action, one arrival point, one live status.
Type
Campaign names are set huge and tight, over their world; body text stays under about 70 characters per line. Every figure gets its unit, and numbers that sit in columns use tabular figures.
Campaign system
Each destination is a numbered campaign with its own product name and domain, endorsed by Galaxy Campaign. The number never changes, even if the product is renamed. Each campaign has one accent colour taken from its world. It replaces Sunlight only inside that product, while the parent identity keeps Sunlight.
Voice
We sound like a good flight-dynamics engineer explaining a plan to a curious friend: precise and plain, and never breathless. The game is the format. The facts are the point.
Say
A message from the south pole takes 1.3 seconds to reach Earth.
Not
Instant contact with home from the edge of the unknown!
Say
This ridge gets sunlight about 60% of the year.
Not
Bathed in eternal sunshine.
Say
Terrain outside the build area is 2 km resolution, so it looks smooth up close.
Not
Ultra-realistic, fully accurate 3D.
Rules: give the number and its unit, cite the source, name the uncertainty, and avoid hype words (revolutionary, epic, ultimate).
In use
Plan an outpost on the Moon's south pole